Pricing

Start free. Scale when it's working.

No credit card to begin. See a winner before you spend a dime.

Starter
Free
Perfect for testing one page.
  • 3 pages
  • 2,000 sessions / mo
  • 15 AI generations / mo
  • A/B testing (equal split)
  • Click & scroll tracking + CSV export
  • Multi-Armed Bandit
  • Heatmaps, funnels, speed
  • Exit popups, social proof
Get started
Most popular
Pro
$49/mo
Everything you need to optimize.
  • 100 pages
  • 25,000 sessions / mo
  • Unlimited AI generations*
  • Multi-Armed Bandit + return-visitor
  • Exit popups & social proof
  • Countdown / urgency engine
  • Heatmaps, funnels & page speed
  • Print / PDF reports
Agency
$149/mo
For teams and client work.
  • Unlimited pages
  • 100,000 sessions / mo
  • Unlimited AI generations*
  • All Pro features
  • Team collaboration
  • Bring your own Claude API key
  • Priority support

* Unlimited AI subject to fair use (20/hr, 100/day). Agency runs on your own Anthropic API key — you pay Anthropic directly, no markup.

For agencies & resellers

Sell SplitWin as your own product.

White Label hands you a fully rebranded platform — your name, colors, domain, and a branded WordPress plugin — as a downloadable package you host and resell under your own brand.

  • Full platform rebranding: name, colors, logo & custom domain
  • Branded WordPress plugin + tracking snippet
  • Downloadable ZIP — deploy on your own servers
  • Everything in Agency, unlimited — resell however you like
$997 once

One payment. No subscription.

Questions, answered

How does it work?

After payment you get a registration link to create your account. Your plan is active immediately.

Can I upgrade or downgrade later?

Yes. Upgrade in a click from your dashboard; contact support to change anything else, anytime.

What happens if I hit my session limit?

New sessions pause tracking until the next month. Your existing data and tests stay fully intact.

Why does Agency need my own API key?

Agency gives you unlimited pages and AI. To keep that sustainable you bring your own Anthropic Claude key and pay Anthropic directly — full control over AI costs, zero markup from us.

What is the fair-use policy?

AI generations on unlimited plans are capped at 20/hour and 100/day for platform stability — plenty for normal optimization workflows.

Is there a contract?

No. Monthly plans are month-to-month, cancel anytime. White Label is a one-time purchase, yours to keep.